The use and disposal of a product marks the final stage of that product's life cycle. Proya is committed to promoting our product sustainability concept to consumers and partnering with them to foster sustainable consumption.
We have always incorporated environmental protection into our product and packaging design. Our commitment to sustainability is reflected in the design of several of our products, where we re-purpose their metal packaging into reusable boxes that can store jewelry and other small items. We have printed some gameplay instructions on our customized Tmall gift boxes to encourage consumers to use these boxes repeatedly.
Designing packaging for a sustainable product requires consideration of the entire packaging life cycle, including its production, utilization, and recycling. While meeting basic functional requirements, it is essential to minimize the use of materials and energy throughout the packaging life cycle to reduce the environmental burden.
Proya upholds sustainable packaging design principles that prioritize weight reduction, reusability, and recyclability. We strive to reduce packaging material consumption right from the beginning in order to minimize packaging weight and maximize packaging utilization and recyclability.
In 2022, we replaced the previous composite aluminum foil packaging used for multiple promotional gifts with single-material packaging. This change has not only streamlined the packaging manufacturing process, but has also made it easier to disassemble, recycle, sort, and reuse packages. Furthermore, we have upgraded our 30ml and 50ml Double Effect Brightening Essence products with a refillable option. This encourages consumers to reuse product packaging and minimize plastic usage.